Fall is here (cue the pumpkin spice references). For real estate agents, it’s the perfect time to have some fun and create attention-grabbing posts that will attract more leads and increase engagement on social media platforms. That’s why our team put together a few “fall-friendly” social media ideas you can put into play on your platforms. 

Share pictures of beautiful fall-themed home decor, such as pumpkin arrangements, wreaths and candle displays. You can also create a blog post about DIY fall decor that can inspire and engage your audience, especially leading into Thanksgiving.

Highlight your latest listings that embody fall themes, such as homes with cozy fireplaces, large lawns for fall activities or stunning autumnal views. You can also create themed collections of homes that are perfect for fall, such as homes with apple orchards nearby or homes featuring beautiful fall foliage.

Share information about local fall festivals, pumpkin patches and apple farms. You can also create a list of the best fall activities in your area, such as hot air balloon rides, corn mazes and hiking trails. 

Share fall-inspired recipes, such as apple pie, pumpkin bread, and spiced cider. You can also share your favorite restaurants serving fall-inspired dishes and offer a discount code to clients who try them out.

Offer safety tips for fall, such as checking smoke detectors, cleaning gutters and preparing for colder weather. You can also offer tips on how to properly store and use outdoor equipment like lawnmowers, leaf blowers and fire pits.

Showcase your involvement in local community initiatives and charity campaigns. Doing so will help align your brand with a worthy cause and create an emotional connection with your audience.

Take advantage of the beauty of autumn by posting pictures of the changing foliage in your area. Share where your favorite spots are for taking walks or viewing the stunning colors of the season. Your audience will appreciate the chance to experience autumn in a vibrant visual way.

Create a fun, interactive post by launching a pumpkin-carving contest online. Encourage your followers to submit their own carving designs for a chance to win a prize. Don’t forget to share your own pumpkin creation, and let your followers know how much fun you had participating.

Create posts that bring a touch of chill to the season, from haunted houses and ghost stories to carving jack-o’-lanterns. Get creative with your costumes and share your photos. These posts stir excitement and fun that followers like to see on their feeds.

Source: 9 Fall-Friendly Social Media Ideas to Spice Up Your Marketing Inman (September 22, 2023) Daryl Davis