Whether you're looking to appeal to buyers or sellers, Jimmy Burgess offers a range of paid, low-cost and no-cost lead generation activities that are working now

Leads are the lifeblood of any successful business. This article shares 24 unique ways to keep a steady flow of leads coming into your business in 2024.

QR codes have become widely utilized since the pandemic, but many agents have been slow to apply them in their marketing. The ability to direct buyer prospects to a lead capture page for desired information is a unique way to leverage the capabilities of QR codes in marketing.

Here are a few ways to use them to capture leads:

• QR code on the yard sign for property details or video.
• QR code on mailer to luxury rental apartment complexes directing them to a free report with “7 Secrets That Make Owning a Home Easier Than Most Renters Realize.”
• QR code on a marketing piece targeting investors titled “3 Things Every Real Estate Investor Should Know Before Buying Their First (or Next) Investment Property.”

YouTube is the second-largest search engine in the world. Here are a few searchable titles for videos that can generate leads:

• The Pros and Cons of Living in [Your City]
• 7 Things to Consider Before Buying a Home in [Your City]
• 3 Secrets to Maximizing the Sales Price of Your Home in [Your City]

Rocket Homes is the preferred real estate broker of the world’s largest mortgage lender, Rocket Mortgage. The leads they share are preapproved for a mortgage, have a verified purchase time frame and are exclusively referred to you. There are no upfront fees for the leads, but a referral fee of between 25 percent and 40 percent is collected at the time of closing.

To qualify to receive these leads, you must have a minimum of 24 months experience working as a full-time agent, a minimum of eight closed transactions in the past 12 months, and complete their Verified Partner Agent training program.

Many agents have databases filled with people receiving automated property emails but limited personal engagement. The following script can be used for calls or via text/email to re-engage with the people in your database:

This is [Agent Name] with [Agent’s Company]. You’ve been receiving emails with property details from me for a while now. I want to make sure I’m not overwhelming you with emails, but also that I’m providing you with information you want. Should I make any adjustments to the frequency of emails or types of properties I’m sending you?

This is a great way to uncover the opportunities that are often missed in your database.

The main thing homeowners are interested in is the value of their home. This strategy involves emailing homeowners a video overview of their home’s current value including going over the recent sales that shaped the valuation. By providing value before it is requested, you will be amazed at the number of opportunities for listings it can produce.

I did one of these unsolicited video CMAs every day I worked the last quarter that I was in sales. Those 72 emails led to over $11 million in listings! This is one of the best ways I know to generate listings in today’s market environment.

Open houses are one of the most productive lead generation strategies available today. Successful open houses involve marketing before, during, and after the event. This is a tried-and-true strategy that is as effective today as it has ever been.

Airbnb rental numbers are down in many markets due to increased competition from many new Airbnb owners coming into the market in the last few years. The increased competition has led to winners and losers as great hosts thrive and not-so-great hosts struggle.

Many of these owners publish their contact info on Airbnb, or it can be found with a little due diligence. A call to these owners with a script like the following is a great way to generate leads:

This is [agent name] with [agent company]. I saw you own the Airbnb at [address] and wondered how it is going for you.

These investors are a reliable source of leads that often lead to multiple transactions.

Redfin Referral Network is the referral subsidiary of Redfin. This is another no-upfront fee lead source where the agent pays a referral fee at the time of closing. Their website states that to receive leads from them you must have an active license and be in good standing. They state you must close your fair share of deals and have a proven track record through client surveys.

Geographical farming is the foundational way to create consistent listing opportunities. The sooner you start, the sooner you can expect results.

The ability to utilize AI like ChatGPT to create content that attracts your ideal client is extremely underutilized by real estate agents. If you focus on developing your understanding of how to maximize this technology in the coming year, you will separate yourself from the majority of other agents.

Agents that leave the business can be a great source of referrals. Providing them with details on how they can park their license in a referral company and receive referral fees from you for the prospects they refer to you will lead to business in the coming year.

Instagram Stories allow links to be added. Utilizing property photos or short videos with a link for additional details is a strategy that moves people from Instagram to your database. Also producing Stories with lead magnets like the ones mentioned in the QR code examples will generate leads as well.

As the market continues to normalize, opportunities for listings from expired listings will continue to grow.

Optimizing your free Google Business Profile is the best way to position yourself for organic leads on the world’s #1 search engine. 

Instead of buying leads, buy lunch for past clients or people in your sphere of influence. Building deeper relationships will lead to referrals, repeat customers and a growing business.

Hosting a going away party for sellers is an outstanding way to meet the friends and neighbors of your client. These parties lead to introductions and opportunities.

Don’t forget the owners who raise their hands saying they want to sell. FSBOs often become listings. Providing value and staying top of mind when they decide to list with an agent will lead to listings.

Attracting sellers via QR codes is similar to the above-mentioned strategies for buyers but here are a few twists for generating listing leads.

• QR code on all mailers for just listed/just sold cards.
• QR code on mailer to homeowners in your farm with the title “The 5 Key Marketing Strategies We Used to Maximize the Sales Price for Your Neighbor at [Address].”

QR code lead generation strategies are only limited by your creativity.

Teaming with a lender and credit repair person to host a first-time homebuyer seminar provides you with a low-cost way to attract buyer leads.

Social media posts that ask for a little help can reveal listing opportunities. This is an example of a post you can make if you have a buyer who can’t seem to find the perfect home.

Little Help Please! I have a couple looking to buy a 4-bedroom home in the [whatever] school district. We have looked at everything in MLS and have not been able to find their ideal home. Please direct message me if you know of anyone considering selling in that area so I can see if we might be able to have a win-win for that homeowner and the buyer I’m working with. Thanks in advance for the help.

This post can result in direct messages, texts or even people tagging a friend they know is getting ready to sell in the comments.

Calling homeowners around a market activity like a new listing or a home that recently sold is a way to provide valuable information about an event that can affect the value of their home. This is a way to provide value and find homeowners who are considering selling their home now or in the future.

Veterans United Realty is another no-upfront fee lead source that you pay for via a referral fee at the time of closing. They provide leads with a pre-approved VA loan. They look for agents with experience and a passion to help military families.

Never underestimate the power of asking for referrals in expanding your client base.

Buying online leads can be profitable. The key is to have a follow-up system in place to maximize the opportunities each lead presents. I’ve found the higher the quality of the follow-up, the higher the percentage of conversion.

The level of success you achieve in 2024 will be a direct result of the quality and quantity of leads you generate. Hopefully, this article provides or reminds you of a few strategies that you can implement to make 2024 your best year ever.

Source: 24 of the Best Ways to Generate Real Estate Leads in 2024 Inman (December 14, 2024) Jimmy Burgess