In an ever-evolving industry like real estate, ongoing education is more than a requirement — it’s a cornerstone of success. For real estate professionals, staying informed about industry changes is crucial to providing exceptional client service.

While annual continuing education is mandatory for licensure, some agents go beyond the basics. Following the example of former Alabama REALTORS® president Arthur B. Pope, known as the association’s “education president,” these professionals prioritize continuous learning. Each year, the Arthur B. Pope Education Achievement Award celebrates one REALTOR® who exemplifies this commitment to growth and excellence.

This year’s honoree, Kate Fletcher, views education as more than a professional obligation. For her, it’s a way to elevate her business and better serve her clients.

“The market, the laws, the technology — all of it is always shifting. If we’re not learning, we’re missing out on new tools, new strategies and, most importantly, new ways to help our clients,” she said. “Staying educated means I can offer them the best advice, make smarter decisions and keep my clients informed every step of the way.”

Fletcher attended 18 real estate seminars in 2024 on topics ranging from marketing techniques to the inner workings of contracts. These learning experiences have not only strengthened her skills and confidence but also connected her with a network of like-minded professionals striving to excel in the field.

“I love attending seminars because every time I walk out of one, I feel like I’m a better version of myself,” she said. “I also enjoy meeting fellow agents who share the same passion for learning. It’s inspiring to be part of a community that’s always leveling up.”

2025 is off to a learning-filled start for Fletcher, who already has educational events booked on her calendar.

“Life is busy, but I make it a priority to schedule these events,” Fletcher said. “As they say, the best real estate agents never stop learning — and neither do I!”